We’re looking for an energetic, creative, hands-on Assistant Brand Manager to join our small, dynamic Marketing Team, helping bring our brands to life – from managing design rollouts across markets to supporting exciting plans for Jarlsberg and Ilchester / The Crafty Herd.
Passion for design and brands essential!
Pay: £32,000.00-£35,000.00 per year
SUMMARY AND PURPOSE OF ROLE:
We are recruiting for an energetic, creative and hands-on Assistant Brand Manager with previous experience and passion for design, packaging and brand building to join our small and dynamic Marketing Team. The successful candidate will be responsible for managing a design roll out across multiple markets, as well as supporting the Senior Brand Manager on building plans and activities across Jarlsberg and Ilchester/The Crafty Herd. They will be responsible for developing marketing assets, supporting the development of a strong innovation pipeline, and exciting the trade with the sell in. Experience in shopper marketing/online activation a bonus.
MAJOR ACTIVITIES AND RESPONSIBILITIES:
- Innovation: Development of Festive ranges (UK and Export), Preparing full NPD plan, costings, sell in. Ensuring artwork is developed on time, with efficiencies across markets as the primary goal. Support sell-in of innovation to trade
- Design and Artwork Management: Manage all UK and international artwork for the selected brands; from briefing projects into the design agency through to sending artwork to print.
- Content Creation: Support SBM in the collaboration with a range of agencies to develop compelling and on-brand messaging and content for marketing campaigns to engage the target audience e.g., social media and influencer content, graphics, media, PR, photography, and videography.
- eCom and Instore activation: Work closely with sales team to develop retailer plans that accelerate the growth and awareness of our brands.
- Benchmarking & future product development: Understand how specific skus (tbc eg W&C) stack up vs competition on organoleptics, preference, costings to ensure a future fit portfolio.
- Trends & curiosity: Be constantly curious to understanding new flavour trends, scraping insights as to new developments in cheese globally, and suggesting future flavours/variants/formats to fit into the innovation funnel.
- Data Analysis: Analyse marketing campaign performance and ROI, consumer feedback, sales, and market data to identify areas for improvement and optimisation.
- Website Development: Keep websites up to date.
- Trade Shows: Manages cheese samples and event activation where required for overseas trade shows.
- Enquiries inbox & vouchers: Manage the consumer enquiries inbox, ensuring that complaints and enquiries are handled quickly and appropriately.
OUTPUTS & DELIVERABLES:
- Festive creations for 2026 and beyond
- Plan design changes and artwork management across all markets throughout 2026
- Drive growth of volume, awareness and volume of respective brands
BACKGROUND & PROFILE:
- A passionate foodie – especially cheese!
- 2+ years previous experience in a fast-paced FMCG Brand role. Ideally within a Global team.
- Proven track record in managing artwork, social media management and a genuine interest in brand marketing
- Degree holder (marketing, communications or business preferred)
- Good IT skills with an in-depth knowledge of MS Office Suite, particularly PowerPoint
- Full UK driving license